"Word travels fast"

I just stumbled across this lovely and humbling comment at The Miss Rumphius Effect, the kind of little story an author would rarely hear before the blog era:

My boys love this book. It is always in someone's book bag. When I first got it, a couple of boys from downstairs came up to me and asked "Mr. Kimmal, can we read your new Superman book?" It had only been in the building for a day. Word travels fast.

Maybe faster than a...well, you know.