I made my shortest trip yet to Cleveland—about five hours on Ohio soil—to deliver my first keynote address. It was for a lovely luncheon sponsored by a small business resource organization called the Council of Smaller Enterprises (COSE). I was told they are part of the largest Chamber of Commerce in the country. I was also told to try the cheesecake, but didn’t have a chance. (I prefer chocolate anyway.)
Like any public speaker, I adjust my presentation approach depending on the audience. With Boys of Steel: The Creators of Superman, I emphasize the Jewish aspects when speaking at a Jewish museum or school and emphasize the Cleveland connection at Cleveland venues. I even pitched a science museum a talk on the scientific side of Superman. (They said no. Good thing. I have a feeble grasp of science.)
The COSE angle was Jerry Siegel and Joe Shuster as small business owners—or perhaps it’s more accurate to say home-based entrepreneurs since they (famously) did not retain full ownership of Superman.
A smaller first for me at this event: After the talk, I did a book signing and a woman asked me to make out a copy for her husband Frank. I usually sign "Best, Marc Tyler Nobleman” but in her book I absent-mindedly signed "Love, Marc Tyler Nobleman." I offered to fix it but she and I decided it would be funnier to see if he even notices. Love ya, Frank.
Check out the sharp artwork they used to promote the event.
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